Monthly revenue, March to June - ~6.6× growth in four months, without breaking the unit economics.
Sources: Shopify · Meta Ads Manager
Situation → Result + proof
Situation. A beauty & personal care D2C doing ₹17L/month in March on Meta, with spend that couldn't scale without returns collapsing.
Need. Scale revenue aggressively while keeping acquisition costs in check.
Action. Restructured the account around what the P&L could absorb - creative testing cadence, budget scaling rules, and offer-level fixes, not just bid tweaks.
Result.₹1.13Cr/month by June - ~6.6× growth with healthy unit economics.
MyraGems.com · Gemstone jewelry (AOV ₹13,000) · Meta Ads + SEO
₹75Lin 6 months
Paid and organic, built from scratch - SEO pages now rank top 3–5 globally. This is the case that proves full-stack.
Situation → Result
Situation. A gemstone jewelry brand with no growth engine - no paid structure, no organic presence.
Need. Revenue from a standing start, on a product where trust decides a ₹13,000 purchase.
Action. Built both engines in parallel: Meta Ads for demand capture, SEO from zero for compounding organic demand.
Result.₹75L in six months; SEO pages ranking top 3–5 globally and still compounding.
Those two aren't outliers. The same founder's brain, applied across D2C, EdTech and admissions, tech events, B2B services, home services, finance and aviation - including two companies built with my own capital.
Some of the brands I've worked with
Jovees HerbalBookMyPaintingSpeakInEnglish ClubMyraGemsHack2SkillEtihad ZoneInstaShinyKabir Global AcademyNCFE SchoolsRadiance International AcademyCampus K SchoolsYoga with RaniShraddha Children's AcademyAkshar Arbol International SchoolIgnite AcademyLandmark InstituteVeda Academy
Jovees HerbalBookMyPaintingSpeakInEnglish ClubMyraGemsHack2SkillEtihad ZoneInstaShinyKabir Global AcademyNCFE SchoolsRadiance International AcademyCampus K SchoolsYoga with RaniShraddha Children's AcademyAkshar Arbol International SchoolIgnite AcademyLandmark InstituteVeda Academy
Three different jobs. Each one judged by a different number - so they're kept apart, not averaged into one headline.
01 Sales
Revenue, purchases, ROAS. Judged on what the P&L actually collected - not on what the dashboard reported.
Beauty & personal care D2C · Meta Ads
₹17L → ₹1.13Cr
Monthly revenue, March to June - ~6.6× in four months, with unit economics intact.
Proof
MyraGems.com · Gemstone jewelry · Meta Ads + SEO
₹75L in 6 months
Paid and organic built from scratch at ₹13,000 AOV - SEO pages now rank top 3–5 globally.
Proof
BookMyPainting · my own company
0 → ₹4Cr
International art e-commerce, bootstrapped from zero in 2016. Owned everything - growth, funnels, ads, and SEO pages that ranked #1–2 globally (some still top 3).
SpeakInEnglish Club · my own company
₹1.5Cr
EdTech scaled via Meta Ads, funnels, and content. 1,521 purchases from the top campaign alone.
Proof
Lifestyle drop-shipping · Meta Ads
16–22× ROAS
Held across 57 campaigns - not one lucky ad, a repeatable system.
Proof
Spiritual e-commerce · Meta Ads
1,270 purchases
From the top campaign, at ₹799 AOV - volume economics done right.
Proof
02 Lead Generation
Enquiries, registrations and bookings - where a human has to call back and a seat, slot or date has to be filled. Run at scale across admissions, events, practitioners and on-demand services.
Admissions & education · Meta + Google lead gen
10+ EdTech businesses
Schools, coaching centres and institutes competing in the same admission windows - qualified by entry class and catchment, inside a calendar that doesn't move.
Institutions & proof
Kabir Global Academy
NCFE Schools
Radiance International Academy
Campus K Schools
Shraddha Children's Academy
Akshar Arbol International School
Ignite Academy IIT-JEE & NEET
Landmark Institute MCA & NIMCET
Veda Academy
Not only school calendars - two of the above run competitive-exam coaching, where the enquiry only arrives after a family has already shortlisted four or five options.
Hack2Skill · Tech & AI events · Meta lead gen
75K+ registrations
Hackathons and AI programs (India Runs, Build With AI) filled at ₹7–16 per completed registration - held across repeat cycles, not on one lucky campaign.
Proof
20,959 registrations at ₹15.81 each from a single campaign. Optimized on completed registrations rather than clicks, with a continuous creative testing loop so each cycle started from the last one's learnings.
Etihad Zone · UAE business setup · Meta Ads
B2B enquiries
Company formation, trade licences and PRO services in Dubai - a considered, high-value decision where the enquiry has to reach a consultant, not a checkout.
How this one is judged
Qualified on intent and service type rather than raw volume - business setup, branch registration, licence renewal and banking support are different conversations, and the form has to sort them before a consultant picks up the call.
InstaShiny · Laundry & dry cleaning · Meta + Google
Bookings by pin code
Wash, dry clean and leather care in Gurgaon. Meta instant forms carry the volume, search catches same-day intent - both fenced to serviceable pin codes so demand matches what the routes can absorb.
How this one is judged
A first order rarely pays back acquisition on day one, so the number that matters is repeat, not cost per lead. Spend outside the serviceable pin codes looks like a healthy CPL and converts to nothing.
Practitioners & consultants · Meta lead gen
Trials that convert
Yoga, dance, music and tutoring, plus coaches and consultants who sell on a discovery call. Proximity and schedule decide whether a trial becomes a paying regular.
How this one is judged
Optimized toward the trial that turns into a paying regular, not the cheapest signup available - a priced trial qualifies harder than a free one. Figures for these accounts haven't been cleared for publication, so they're left out rather than rounded up.
03 Reach and Engagement
Awareness and audience, where the brief is visibility rather than a transaction - and the reporting goes to a board or a stakeholder, not a checkout.
Finance association · Meta + Google + LinkedIn
10.7M+ reach
Multi-platform institutional campaigns, reported to stakeholders.
Proof
Private aviation · LinkedIn + Meta Ads
Reach & engagement
Charter, business-jet and air-ambulance travel, put in front of a corporate and high-net-worth audience on LinkedIn and Meta. The brief was visibility and engagement with the right rooms - not a lead form.
The brief
The client's name and figures stay private at their request, so neither appears. The work: audience and creative built for a category where one wrong impression costs more than a hundred cheap ones.
YouTube music channel · USA · Paid growth
5M+ views · 136K subs
Built from scratch with paid campaigns - proof the playbook travels beyond Meta.
Where growth is stuck, and the plan to unstick it - before a rupee is spent.
What this involves
Focus: positioning, ICP, offer and pricing, funnel diagnosis, channel mix.
You get: a growth diagnosis and a prioritized 90-day plan - what to fix, in what order, and why.
Best for: founders who suspect the problem isn't the ads.
Performance Marketing
Spend that answers to the P&L, not the dashboard.
What this involves
Channels: Meta, Google, LinkedIn, X, YouTube Ads.
Involves: account structure, creative testing cadence, scaling rules, landing-page and funnel fixes, reporting in revenue and CAC.
Best for: brands with proven demand that need to scale profitably.
SEO & GEO
Compounding organic demand - pages I've built rank top 3 globally, years later.
What this involves
Focus: technical + content SEO, and GEO - getting your brand cited by AI search (ChatGPT, Perplexity, AI Overviews).
Involves: keyword and intent mapping, page architecture, content systems, on-page and authority work.
Best for: brands over-dependent on paid, who want traffic that compounds.
Building From Scratch
0→1 engagements - the founder's playbook, applied to your idea.
What this involves
Focus: taking a product or idea to its first revenue, EIR-style.
Involves: store/landing build, funnel and analytics setup, first campaigns, early positioning and pricing.
Best for: founders launching something new who want it done like an owner would.
The road here
Growth, learned the hard way
2016
Founded BookMyPainting
A bootstrapped art e-commerce, built to ₹4Cr and thousands of customers worldwide. Every ad, every funnel, every SEO page - mine.
2018
Entrepreneur of the Year - BITS Pilani
Recognized by my alma mater for building BookMyPainting from a hostel room to an international business.
2021
Founded SpeakInEnglish Club
EdTech, scaled to ₹1.5Cr with Meta Ads, funnels, and content. Second company, same playbook, different market.
Now
Growth partner to founders
Bringing founder judgment to other people's growth problems - from D2C and EdTech to tech events, B2B services, home services, finance and aviation.
Invited to the Parliament of India as a startup founder - with Union Minister Ashwini Vaishnaw.
Featured & recognized
ANI News ↗National news feature on BookMyPainting and its journey in handmade art e-commerce.
Spotify podcast ↗Guest on an entrepreneurship podcast - the bootstrapping story, in my own words.
Entrepreneur of the Year 2018Awarded by BITS Pilani for building and scaling BookMyPainting.
Parliament of IndiaInvited as a startup founder under a national startup initiative; met Union Minister Ashwini Vaishnaw.
Before you ask
The questions founders actually have
Senior enough to trust with my growth?
Nearly a decade of it - two companies of my own to crores, then client work across D2C, EdTech and admissions, tech events, B2B services, home services, finance and aviation. The numbers on this page are from real dashboards, not decks.
Will you treat my brand like your own?
I've spent my own capital on my own ads. That discipline doesn't switch off - every rupee of your spend gets judged the way I judged mine.
Business impact, or vanity metrics?
You'll never get a reach number where a revenue number belongs. I report in the language of your P&L: revenue, cost per acquisition, payback.
What's it like to work with you?
Direct. I diagnose first, tell you plainly what's broken - even when it isn't ads - and then execute. No account managers between us.
Your growth, with a founder's eyes on it.
Send me your site or your numbers - I'll give you a free growth teardown of your funnel. No pitch, no obligation. If I can't help, I'll tell you that too.
Shopify - ₹1,12,68,369 in June, +120% MoM · click to enlarge
