Harshit Soni — Performance Marketer & Founder

Story

I'm a marketer and ex-founder, and a alumnus from BITS Pilani. I didn't start by working at an agency or learning from a course. I started by building my own businesses — figuring out growth, distribution, and unit economics the hard way.

In 2016, I built BookMyPainting from scratch. Grew it to thousands of customers and ₹4 crore in revenue. Then built SpeakInEnglish.club — scaled that to ₹1.5 crore. These weren't side projects. They were full businesses, and I ran everything: the marketing, the funnels, the SEO, the ads.

That experience of sitting on both sides of the table — as a founder who needed growth, and as a marketer who had to deliver it — is what I bring to every brand I work with now.

I don't just run campaigns. I understand the business behind them.

Today I work with founders across D2C, EdTech, finance, and more — running paid media across Meta, Google, LinkedIn, and X, and building organic traffic through SEO and GEO. Whether it's zero to one or one to scale, the obsession stays the same: growth that actually moves the business.

How I Think

Strategy matters.
Execution compounds everything.

I'm deeply interested in business psychology, consumer behaviour, systems thinking, and distribution. I prefer solving real growth problems over chasing vanity metrics.

01Distribution matters more than ideas.

02Profitable businesses create freedom.

03Psychology drives marketing more than hacks.

04Execution compounds faster than motivation.

05Simple systems outperform complexity.

Journey

A timeline built through experimentation and execution.

2016

Built BookMyPainting

Started from zero. Built an international art ecommerce brand through Shopify, SEO, and performance marketing. Grew to ₹4 crore in revenue and thousands of customers globally. Many pages ranked top 2 in global search results.

2021

Founded SpeakInEnglish.club

Built an EdTech platform from scratch in 2021 — grew it to ₹1.5 crore through Meta Ads, funnels, and content. Scaled enrollments through performance campaigns and organic distribution.

2023

Started Working with Founders

Took the playbook from building my own businesses and started applying it for clients — D2C brands, EdTech companies, schools, finance associations. Paid media across Meta, Google, LinkedIn, and X.

Now

Full-Stack Growth Partner

Working with founders across categories on paid media, SEO, and GEO. From zero to one and one to scale — whatever the stage, the goal is the same: growth that moves the business.

What I Do

Four things, done with depth.

Go-To-Market Strategy & Execution

Turning ideas into businesses requires more than a product. It requires positioning, distribution, acquisition, and execution.

I help businesses identify the right audience, craft the right messaging, select the right channels, and build growth systems that drive adoption and revenue. Whether it's a new launch or an existing business entering a new phase of growth, I focus on translating strategy into measurable outcomes.

Areas of focus

GTM StrategyPositioning & MessagingCustomer Acquisition StrategyGrowth SystemsFunnel DesignConversion OptimizationProduct LaunchesMarket Expansion

Performance Marketing

Paid acquisition that drives business outcomes, not vanity metrics.

I've managed campaigns across ecommerce, edtech, finance, healthcare, schools, and digital products. My focus is always on building scalable and profitable acquisition systems.

Channels

Meta AdsGoogle AdsLinkedIn AdsX (Twitter) AdsYouTube Ads

SEO & GEO

Organic growth that compounds over time.

From technical SEO and content strategy to the emerging world of AI search, I help businesses build sustainable visibility and discoverability. I've helped brands grow from zero to thousands of organic visitors, with pages ranking in top positions globally.

Areas of focus

Technical SEOContent StrategyGEO (Generative Engine Optimization)Link BuildingOn-Page OptimizationOrganic Growth Systems

Building Things From Scratch (Entrepreneur in Residence)

My strongest skill isn't a marketing channel. It's taking an idea from zero and helping turn it into a business.

Over the years, I've built businesses, communities, ecommerce brands, education ventures, and digital products. I've worked across product, growth, marketing, operations, partnerships, and customer acquisition.

I enjoy the messy stage where nothing exists yet — the market isn't validated, positioning is unclear, customers aren't coming, systems haven't been built. That's where some of the most interesting opportunities are created.

What this usually involves

Idea ValidationBusiness Model DesignProduct-Market Fit ExplorationGrowth ExperimentationCustomer DiscoveryOperations & SystemsRevenue StrategyScaling Foundations

Work

Brands I've worked with. Results that speak.

Click any card to see the full story and proof.

D2C · Sales

Skincare Brand — Meta Ads

D2C skincare · Scaled from ₹17L to ₹52.85L in 90 days · 30 active campaigns

The Challenge

Scale a skincare D2C brand profitably on Meta — managing a large portfolio of campaigns across multiple product lines (Rosemary, Antiblemish Cream, Antidandruff Shampoo, Foot Cream, Henna) while keeping cost per purchase low.

What I Did

Built and managed 30 active campaigns across Meta Ads with daily budgets up to ₹3L — testing creative formats, audience structures, and bidding strategies across the full product range.

The Result

Scaled monthly spend from ₹17L to ₹52.85L in 90 days. Top campaign drove 1,034 purchases at ₹157.66 per purchase, with a blended ₹150.10 cost per purchase across all 30 campaigns.

30 Active Campaigns 1,792 Total Purchases ₹150.10 Blended Cost per Purchase Meta Ads · Skincare D2C

Campaign overview — purchases & CPP

D2C · Premium · SEO

MyraGems.com — Meta Ads + SEO

Premium gems D2C · AOV ₹13,000 · Grew organic traffic from 0 to thousands

The Challenge

Sell high-ticket gemstone jewellery online — average order value ₹13,000 — in a category where trust is everything and the buyer journey is long.

What I Did

Ran Meta Ads for paid acquisition while simultaneously building SEO from the ground up — targeting high-intent keywords, optimising product pages, and building content that ranks.

The Result

Grew the brand to ₹75 lakhs in 6 months. Key pages now rank in the top 3–5 globally. Organic traffic grew from zero to thousands of monthly visitors in a matter of months.

₹75L in 6 months AOV ₹13,000 13.9K clicks · 657K impressions (SEO) Meta Ads + SEO · myragems.com

Meta Ads — campaign dashboard

Google Search Console — clicks & impressions growth

D2C · Drop-shipping

Lifestyle Brand — Meta Ads (Bags, Shoes, Wallets)

Drop-shipping · ROAS up to 22× · 57 active campaigns

The Challenge

Drive profitable sales for a lifestyle drop-shipping brand across a wide product catalogue — bags, shoes, wallets, watches — in a highly competitive Meta Ads landscape.

What I Did

Built and managed 57 campaigns on Meta, testing creatives and audiences across product lines to find winning combinations and optimise toward purchase ROAS.

The Result

ROAS of 16–22× on top-performing campaigns. Consistent profitable scaling across a large multi-product catalogue.

ROAS 16–22× 57 Campaigns Meta Ads · Lifestyle Drop-shipping

Campaign-level ROAS and spend overview

Ecommerce · Sales

Spiritual Ecommerce — Meta Ads

AOV ₹799 · 1,270 purchases from top campaign

The Challenge

Scale a spiritual products ecommerce brand at volume — a niche category with passionate buyers but a relatively low AOV of ₹799.

What I Did

Built Meta campaigns targeting interest-based audiences for spiritual and mythology content. Tested creatives extensively to find high-converting formats at scale.

The Result

Top campaign delivered 1,270 purchases at ₹799 AOV — consistent high-volume output at an efficient cost per purchase.

AOV ₹799 1,270 Purchases (top campaign) Meta Ads · Spiritual Ecommerce

Top campaigns by purchases

EdTech · Sales

SpeakInEnglish.club — Meta Ads

EdTech · AOV ₹1,300 · 1,521 purchases from top campaign

The Challenge

Scale course enrollments for SpeakInEnglish.club — my own EdTech venture — profitably through Meta Ads across a wide audience of English learners in India.

What I Did

Built the full acquisition funnel on Meta — from cold audience campaigns to retargeting flows — testing creative formats, audiences, and offer structures to find the most efficient path to purchase.

The Result

Top campaign drove 1,521 purchases at AOV ₹1,300. Scaled to ₹1.5 crore in total revenue with consistent cost efficiency across campaigns.

AOV ₹1,300 1,521 Purchases (top campaign) ₹1.5Cr Total Revenue Meta Ads · EdTech · speakinenglish.club

Campaign performance overview

Education · Lead Gen

School Admissions — Meta Lead Gen

6 schools + 1 IIT-JEE & NEET coaching · 36 campaigns · 565K+ reach

The Challenge

Generate quality admission leads for 6 schools and an IIT-JEE & NEET coaching institute — a category where trust, targeting precision, and local relevance all matter.

What I Did

Built and managed 36 Meta campaigns using Instant Forms and website conversion objectives. Targeted parents and students by geography, age, and interest clusters.

The Result

Consistent lead flow across all 7 clients. 565K+ people reached. Screenshot below is from one account — results replicated across the full portfolio.

7 Education Clients 565K+ Reach Meta Ads · Lead Gen · Education

Lead gen campaigns — one account shown

Finance · Reach

Finance Association — Meta, Google & LinkedIn Ads

10.7M+ reach on Meta · LinkedIn Ads · Google Ads

The Challenge

Build awareness and reach for a national finance association — across multiple platforms — targeting investors, finance professionals, and the general public.

What I Did

Ran reach campaigns across Meta, Google, and LinkedIn. Built platform-specific creative strategies — ThruPlay video campaigns on Meta, awareness campaigns on Google, professional targeting on LinkedIn.

The Result

10.7M+ total reach on Meta alone. 676K ThruPlays from a single campaign. Consistent multi-platform presence across Instagram, Facebook, YouTube, and LinkedIn.

10.7M+ Meta Reach 676K ThruPlays (single campaign) Meta · Google Ads · LinkedIn Ads

Meta reach campaigns — ThruPlays & profile visits

Google Ads & LinkedIn campaign overview

YouTube · Growth

YouTube Music Channel — USA

3M views · 125K subscribers · Google Ads video campaigns

The Challenge

Grow a US-based YouTube music channel from scratch — building a real subscriber base and view count at a cost that made sense for the artist.

What I Did

Ran Google Ads video campaigns — targeting by music taste, demographics, and geography. Optimised for genuine watch time and subscriber conversion, not just impressions.

The Result

3 million views and 125,000 subscribers grown from scratch at a highly optimised cost per view.

3M YouTube Views 125K Subscribers Google Ads · YouTube · Music · USA

Real Estate · Lead Gen

Real Estate — Meta Ads Lead Generation

Worked with 3 real estate clients · Scaled lead generation while keeping cost per lead under control

The Challenge

Generate qualified property leads across NCR, Mumbai, and Jaipur without letting cost per lead spiral.

What I Did

Tested interest, lookalike, demographic, and geo-targeted ad sets across 3 real estate accounts, continuously reallocating budget toward the best-performing audiences.

The Result

Lookalike and demographic audiences consistently delivered the best results — driving 50+ leads per ad set at a controlled cost per lead, even as overall spend scaled up.

202–215 Leads per top ad set ₹282–₹350 Cost per Lead Meta Ads · Real Estate · Lead Gen

Ad set performance — one of 3 real estate accounts

Ecommerce · SEO

BookMyPainting.com — SEO

0 → thousands of organic visitors · Pages ranked #1–2 globally · Some still rank top 3

The Challenge

Build organic search presence for an art ecommerce brand in a global market — competing against established players for high-intent keywords.

What I Did

Built the entire SEO foundation from scratch — keyword strategy, on-page optimisation, content, and link building. Turned search into the brand's primary acquisition channel.

The Result

Grew from 0 to thousands of organic visitors. Many pages ranked #1–2 globally, driving significant traffic and revenue. Stopped actively working on it after 2021 — some pages still rank in the top 3 globally today.

Pages ranked #1–2 globally 0 → thousands of organic visitors Still ranking top 3 (2025) SEO · bookmypainting.com

Clients