Monthly revenue, in four months - ~6.6× growth without breaking the unit economics.
Sources: Shopify · Meta Ads Manager
Situation → Result + proof
Situation. A beauty & personal care D2C doing ₹17L/month on Meta, with spend that couldn't scale without returns collapsing.
Need. Scale revenue aggressively while keeping acquisition costs in check.
Action. Restructured the account around what the P&L could absorb - creative testing cadence, budget scaling rules, and offer-level fixes, not just bid tweaks.
Result. ₹1.13Cr in month four - ~6.6× growth with healthy unit economics.
MyraGems.com · Gemstone jewelry (AOV ₹13,000) · Meta Ads + SEO
₹75Lin 6 months
Paid and organic, built from scratch - SEO pages now rank top 3–5 globally. This is the case that proves full-stack.
Situation → Result
Situation. A gemstone jewelry brand with no growth engine - no paid structure, no organic presence.
Need. Revenue from a standing start, on a product where trust decides a ₹13,000 purchase.
Action. Built both engines in parallel: Meta Ads for demand capture, SEO from zero for compounding organic demand.
Result. ₹75L in six months; SEO pages ranking top 3–5 globally and still compounding.
Those two aren't outliers. The same founder's brain, applied across D2C, EdTech, finance, real estate, education and beyond - including two companies built with my own capital.
Brands I've worked with include Jovees Herbal · Hack2Skill · MyraGems - plus D2C, EdTech, finance and real estate brands you'll meet in the numbers below.
BookMyPainting · my own company
0 → ₹4Cr
International art e-commerce, bootstrapped from zero in 2016. Owned everything - growth, funnels, ads, and SEO pages that ranked #1–2 globally (some still top 3).
SpeakInEnglish Club · my own company
₹1.5Cr
EdTech scaled via Meta Ads, funnels, and content. 1,521 purchases from the top campaign alone.
Proof
Lifestyle drop-shipping · Meta Ads
16–22× ROAS
Held across 57 campaigns - not one lucky ad, a repeatable system.
Proof
Spiritual e-commerce · Meta Ads
1,270 purchases
From the top campaign, at ₹799 AOV - volume economics done right.
Proof
School admissions · Meta lead gen
7 schools · 565K+ reach
Education lead generation, repeated across seven schools.
Proof
Finance association · Meta + Google + LinkedIn
10.7M+ reach
Multi-platform institutional campaigns, reported to stakeholders.
Proof
Hack2Skill · Tech & AI events · Meta Ads
75K+ registrations
Hackathons and AI events (India Runs, Build With AI) filled at as low as ₹7–16 per completed registration.
Proof
Real estate · Meta lead gen
₹282–350 CPL
Controlled cost per lead at scale, across three developers.
Proof
YouTube music channel · USA · Paid growth
5M+ views · 136K subs
Built from scratch with paid campaigns - proof the playbook travels beyond Meta.
Where growth is stuck, and the plan to unstick it - before a rupee is spent.
What this involves
Focus: positioning, ICP, offer and pricing, funnel diagnosis, channel mix.
You get: a growth diagnosis and a prioritized 90-day plan - what to fix, in what order, and why.
Best for: founders who suspect the problem isn't the ads.
Performance Marketing
Spend that answers to the P&L, not the dashboard.
What this involves
Channels: Meta, Google, LinkedIn, X, YouTube Ads.
Involves: account structure, creative testing cadence, scaling rules, landing-page and funnel fixes, reporting in revenue and CAC.
Best for: brands with proven demand that need to scale profitably.
SEO & GEO
Compounding organic demand - pages I've built rank top 3 globally, years later.
What this involves
Focus: technical + content SEO, and GEO - getting your brand cited by AI search (ChatGPT, Perplexity, AI Overviews).
Involves: keyword and intent mapping, page architecture, content systems, on-page and authority work.
Best for: brands over-dependent on paid, who want traffic that compounds.
Building From Scratch
0→1 engagements - the founder's playbook, applied to your idea.
What this involves
Focus: taking a product or idea to its first revenue, EIR-style.
Involves: store/landing build, funnel and analytics setup, first campaigns, early positioning and pricing.
Best for: founders launching something new who want it done like an owner would.
The road here
Growth, learned the hard way
2016
Founded BookMyPainting
A bootstrapped art e-commerce, built to ₹4Cr and thousands of customers worldwide. Every ad, every funnel, every SEO page - mine.
2018
Entrepreneur of the Year - BITS Pilani
Recognized by my alma mater for building BookMyPainting from a hostel room to an international business.
2021
Founded SpeakInEnglish Club
EdTech, scaled to ₹1.5Cr with Meta Ads, funnels, and content. Second company, same playbook, different market.
Now
Growth partner to founders
Bringing founder judgment to other people's growth problems - from D2C and EdTech to finance and real estate.
Invited to the Parliament of India as a startup founder - with Union Minister Ashwini Vaishnaw.
Featured & recognized
ANI News ↗National news feature on BookMyPainting and its journey in handmade art e-commerce.
Spotify podcast ↗Guest on an entrepreneurship podcast - the bootstrapping story, in my own words.
Entrepreneur of the Year 2018Awarded by BITS Pilani for building and scaling BookMyPainting.
Parliament of IndiaInvited as a startup founder under a national startup initiative; met Union Minister Ashwini Vaishnaw.
Before you ask
The questions founders actually have
Senior enough to trust with my growth?
Nearly a decade of it - two companies of my own to crores, then client work across D2C, EdTech, finance, real estate and education. The numbers on this page are from real dashboards, not decks.
Will you treat my brand like your own?
I've spent my own capital on my own ads. That discipline doesn't switch off - every rupee of your spend gets judged the way I judged mine.
Business impact, or vanity metrics?
You'll never get a reach number where a revenue number belongs. I report in the language of your P&L: revenue, cost per acquisition, payback.
What's it like to work with you?
Direct. I diagnose first, tell you plainly what's broken - even when it isn't ads - and then execute. No account managers between us.
Your growth, with a founder's eyes on it.
Send me your site or your numbers - I'll give you a free growth teardown of your funnel. No pitch, no obligation. If I can't help, I'll tell you that too.
Shopify - ₹1,12,68,369 in June, +120% MoM · click to enlarge
